Talal Mohamed Abadi, Dr. Samson Kitheka, Dr. Anwar Hood, Dr. Mary Ibua

ABSTRACT

Over the decades, manufacturing organizations have relied on a linear extraction approach which has enlightened the threat of resources depletion. This has triggered interest from different sectors such as researchers, industrial experts and policy makers on how to transition into a more efficient and un-destructive production approach for a sustainable and circular economic growth. The inception of circular supply chain is vested on the business structural model of producing products and flow of materials along the supply chain members back and forth with well-integrated communication. The main objective of this study was to investigate the effect of Circular product Design on the performance of manufacturing firms in Kenya. The study also sought to determine the moderating effect of policy framework on relationship between circular product design and organizational performance. Data was collected by the use of a questionnaire in the Likert Type Scale format. The target population included all the manufacturing firms registered by KAM. Stratified random sampling was used to ensure a representative sample from each industry, and the appropriate sample size was calculated using Cochran’s formula. The study found out that circular product design, has significant effect on the performance of manufacturing firms in Kenya.