Thomas Kimeli Kosiom

Abstract

This research addresses a significant lacuna in academic discourse by examining the intricate interplay between strategic capability focusing on innovation capability on the sustainable competitive advantage within the Kenyan seed industry. Drawing upon dynamic capability theory and innovation diffusion theory, the study adopts a positivist approach with a mixed research design, incorporating qualitative insights from company manuals and quantitative data from a stratified sample of 76 private seed firms. Using both qualitative data from company manuals and quantitative data from 76 private seed firms, the study analyzes the relationship between innovation capability and sustainable competitive advantage. The study’s reliability analysis results had a high internal consistency, with a Cronbach’s Alpha score of 0.841. The KMO scores ranged between 0.6 and 0.7, while Bartlett’s test showed variable had significant intercorrelations (p < 0.05). The findings highlight that strategic innovation capability significantly and positively impacts the sustainable competitive advantage of Kenyan seed companies. The study emphasizes the need for these companies to prioritize and enhance their innovation capabilities to achieve a more sustainable competitive advantage.